Dallas · Landing Page A/B Concepts
Two landing pages, two emotional “why”s
An A/B test. Competitors all sell “easy to work with.” These sell the outcome a homeowner is reaching for. Copy angle and imagery treatment vary together — a directional read, not a clean single-variable test.
Page A · Angle: Achievement
You’ve earned this
Sells the reward for years of hard work — the home as the thing they’ve built toward. Brighter, paper-and-white mood; empty-architectural imagery (the category default).
View page →
Page B · Angle: Legacy
Build for generations
Sells the home as something made for the people who come after — built to be loved for decades. Deeper, Story-blue-grounded mood; lived-in imagery showing people in the home.
View page →