Blog
Thoughts on marketing, AI, and building things.
Series · 4 parts so far
The Austrian Defense of Marketing
What is value? What is a price? What does money actually communicate? The Austrian school worked it out a hundred years ago.
The Austrian Defense of Marketing · Part 4 · July 15, 2026
What a Signal Costs: Proof of Work
When sending a signal costs nothing, it means nothing. What Cloudflare, peacocks, and hedge fund managers can teach marketers about proof of work — and paying in the currency your customer is actually selling in.
The Austrian Defense of Marketing · Part 3 · June 8, 2026
Value Is Invisible. So Is Marketing.
When things get tough, marketing is the first budget cut. What looks like discipline is usually a measurement bias — and the value you destroy is real even when it's invisible.
June 1, 2026
Of Gods and LLMs
AI will commoditize average work. What's left is the part only humans can do — the imperfect, the finite, the things that require caring. Why being flawed is the point.
The Austrian Defense of Marketing · Part 2 · May 15, 2026
Your Company Is a Central Planner
Most marketers are trying to solve the wrong problem. They think it's figuring out what customers want — when the actual problem is acting on what customers are already telling you, faster than your competitors can.
The Austrian Defense of Marketing · Part 1 · May 9, 2026
What Value Is. And Where It Lives.
Marketing is the creation of value through communication. Most of what passes for the discipline doesn't pass that test.
April 7, 2026
Your Next Best Customer Doesn't Have a Pulse
What happens when your customer is an AI agent? Some thoughts on intent, infrastructure, and the uncomfortable questions marketers should be asking.
April 2, 2026
The Caffeine Problem With AI
Most companies are about to use AI to do stupid things faster and with more energy.