Blog
Thoughts on marketing, AI, and building things.
Series · 2 parts so far
The Austrian Defense of Marketing
What is value? What is a price? What does money actually communicate? The Austrian school worked it out a hundred years ago.
The Austrian Defense of Marketing · Part 2 · May 15, 2026
Your Company Is a Central Planner
Most marketers are trying to solve the wrong problem. They think it's figuring out what customers want — when the actual problem is acting on what customers are already telling you, faster than your competitors can.
The Austrian Defense of Marketing · Part 1 · May 9, 2026
What Value Is. And Where It Lives.
Marketing is the creation of value through communication. Most of what passes for the discipline doesn't pass that test.
April 7, 2026
Your Next Best Customer Doesn't Have a Pulse
What happens when your customer is an AI agent? Some thoughts on intent, infrastructure, and the uncomfortable questions marketers should be asking.
April 2, 2026
The Caffeine Problem With AI
Most companies are about to use AI to do stupid things faster and with more energy.