Series

The Austrian Defense of Marketing

What is value? What is a price? What does money actually communicate? You probably can't define any of these cleanly. Neither can most marketers. The Austrian school worked it out a hundred years ago. This series is what happens when you apply their answers to modern marketing.

Part 1 · May 9, 2026

What Value Is. And Where It Lives.

Marketing is the creation of value through communication. Most of what passes for the discipline doesn't pass that test.