Concept work

For

Concept pages I've built for real brands — audit companions, quiz tools, and faithful rebuilds. Each one is a working argument about how that company could acquire and convert customers better. None are affiliated with the brands.

Audit companion

May 15, 2026

Stars + Honey — Audit Companion

Stars + Honey

Rebuilt product detail pages for two of their ice creams, plus a four-question pairing matcher backed by a Claude API endpoint. A working critique of their real site.

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Concept studio

May 11, 2026

Swan — Concept Studio

Swan Bitcoin

A five-question Swan Product Finder quiz that matches visitors to the right Swan product, plus three faithful rebuilds of Swan Private in different brand registers — clean, luxury, and toxic-maxi.

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Audit companion

May 1, 2026

Sofie Pavitt Face — Audit Companion

Sofie Pavitt Face

A Skin Finder quiz that recommends the right product system from a five-question intake, and a Pore Checker that reads any ingredient label from a photo and flags pore-clogging ingredients.

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Lead list demo

Apr 13, 2026

Your First 20 Leads

Contrarian Thinking

A sample of 20 buyer-trigger-scored, browser-verified leads matching Contrarian Thinking’s ICP, with the methodology laid out alongside the downloadable PDF.

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Quiz concepts

Apr 10, 2026

Atlas Coffee Club — Quiz Concepts

Springdale Ventures

Two interactive quizzes for the Atlas Coffee Club portfolio brand: a coffee personality quiz that maps drinkers to one of six archetypes, and a Find My Daily Driver matcher.

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