Concept studio · Prepared for the Swan team
Swan logoConcept Studio

Concept Studio

Match every visitor
to the right Swan product.

A working prototype of an interactive product finder for swanbitcoin.com — plus an archive of earlier brand and positioning experiments for Swan Private.

Marquee prototype

Swan Product Finder

“Find the right way to own Bitcoin”

An interactive 5-question quiz that matches every visitor to the right Swan products — App, Private, IRA, Vault, Safe, Generations, Business, and Vigil Protocol. Built in the official Swan brand, with outbound CTAs to every real product page.

Try the finder→

Earlier concepts — Swan Private

3 archived

Swan Private — Rebuild“Your Partner for Generational Wealth”

Faithful rebuild — sharper hero, tighter pitch, cleaner hierarchy.

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Swan Private — Luxury“Reserved for the Serious Investor”

Luxury rebrand. Black, gold, and Cormorant. Status-driven.

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Swan Private — Toxic Maxi“Have Fun Staying Poor”

The shitpost build. Pure orange-pill energy, zero apology.

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