Audit CompanionClosing the habit gap
Three working prototypes built alongside a marketing audit for Stars + Honey. The audit argues the brand is marketing for discovery when the economics demand habit — and that the fix is anchoring each bar to a daily ritual. These are the deliverables that put that thesis on the page.
Read the full marketing audit
A five-section diagnosis of the habit gap at Stars + Honey, with the experiments, deliverables, and questions that follow.
Built for VMG Partners.
The flagship product page rewritten to anchor every decision — hero, pairing notes, archetypes, reviews — to the morning coffee ritual the audit identifies as the missing habit hook.
See the rebuilt pageA second occasion the brand isn’t pricing for: the 9pm sweet tooth. Same page architecture, reframed against the ice-cream-in-a-bowl ritual — opening a nighttime dessert category at 1/3 the calories.
See the rebuilt pageTell us about the cup in your hand and the shape of your morning, get a flavor pairing with a generated ritual cue. Every completion captures first-party data for the email list.
Try the matcherThe gap
Premium bar economics need habit, but the brand is acquiring via discovery moments — sampling, novelty flavors, influencers.
The hook
The morning coffee pairing. Already in the reviews, never on the page. The most consistent occasion in adult life.
The work
Re-anchor the surface and equip the visitor with a tool that tells them which flavor belongs in their cup.
